Pinterest Strategy for Tae Park

A curated Pinterest strategy focused on promoting Tae Park's collections, driving traffic to the website, and enhancing brand visibility. The strategy aims to inspire engagement with followers, increase repins, and encourage conversions through a visually appealing, brand-aligned Pinterest presence.

CLIENTS AND/OR INTENDED AUDIENCE: Fashion enthusiasts, particularly Pinterest users seeking style inspiration and shopping ideas. Tae Park's current and potential customers. Additionally, stakeholders aiming to grow brand awareness, boost engagement on social platforms, and drive increased traffic to Tae Park’s website for product discovery and sales.

NAME: Cosette Isherwood

KEYWORDS: Pinterest Marketing Strategy, Visual Storytelling, Engagement Metrics, Traffic Growth, Repin Optimization, Brand Awareness, Call-to-Action Pin Design, Content Curation

Goal for the Project: The objective of this project was to create a Pinterest marketing strategy to showcase Tae Park’s collections. I developed an editorial approach that blended Instagram content, fashion photography, and user-generated posts to craft a visually compelling, flowing layout. At my boss's request, the collections were designed to resemble a natural mood board rather than an overly structured display, perfectly capturing the brand’s creative aesthetic.

The strategy leveraged Pinterest analytics to identify trending tags and optimize engagement, targeting a primarily female audience aged 18-45 interested in fashion and style inspiration. The pins featured common narratives that linked back to the brand’s overall identity, helping to increase traffic to the website while maintaining a cohesive and engaging presentation.

Experience: I conducted research on effective Pinterest marketing strategies by analyzing the platforms of similar fashion brands, focusing on the types of imagery that performed well and trends in fashion-focused content. I optimized Tae Park’s Pinterest boards by organizing them into sections, allowing users to easily navigate the content and visualize how the products could be styled. Additionally, I ensured that every pin was linked back to Tae Park’s website, accompanied by compelling captions that reflected the brand's identity, further enhancing engagement and driving traffic.

Outcome: The Pinterest strategy led to a 20% increase in website traffic from the platform, a rise in reposts and followers, and higher engagement rates across the board. The visually cohesive pins successfully reinforced Tae Park’s brand identity and contributed to a growing, engaged Pinterest community.