CLIENTS AND/OR INTENDED AUDIENCE: Fashion Enthusiasts and Trendsetters, Style Influencers, Fashion Stylists, and Conscious Consumers

NAMES:

Photographer: @dichenchen
Creative Direction: @TaePark
Production: @outcaststudioco @jmw.549 @beetylert
Creative Assistance: Cosette Isherwood
Studio: @vns_studios

KEYWORDS: Editorial Photography, Handbag Launch, Artisan Craftsmanship, Sustainable Fashion, Brand Identity

Goal of this Project: To actively contribute to the editorial and commercial photoshoot for the Souvenir Bag, providing creative insights and support to elevate the visual storytelling. My aim was to ensure that the bag’s unique design and craftsmanship were effectively showcased, resonating with our target audience.

Experience: This project unfolded over an single day, where I worked closely with the talented photographer and creative director. We coordinated various elements, ensuring that the shoot captured the essence of the Souvenir Bag while aligning with our brand vision.

Outcome: The editorial photos successfully conveyed the spirit of the Souvenir Bag, creating a visually engaging narrative that not only appealed to fashion enthusiasts but also strengthened our brand’s presence in the competitive market. The resulting imagery plays a crucial role in positioning the bag as a must-have accessory.