CRM Emails for Buci

A series of targeted CRM emails focused on enhancing customer relationships. These emails aim to engage and retain existing customers, encourage increased spending, and convert prospects into loyal clients.

CLIENTS AND/ OR INTENDED AUDIENCE: Current and prospective customers, along with stakeholders interested in increasing engagement and sales.

NAMES: Cosette Isherwood

KEYWORDS: Email Marketing Strategy, Targeted Campaigns, Engagement Metrics, Subscriber Growth Strategies, Data-Driven Insights, Retention Strategies, Brand Loyalty Building, Call-to-Action Optimization

Goal For Project: The goal of this project was to create targeted CRM emails for our Summer 2024 collection, Summer Carousel. The owner requested messages be under 100 words while using playful language to highlight the collection's features. I aimed to set a positive, breezy, and seasonal tone while creating vivid imagery for these products. By emphasizing practicality and suggesting occasions—such as city outings, events, or dining—I allowed customers to visualize how each outfit could fit into their lifestyle. This inviting tone was tailored to resonate with our target audience of young fashion lovers, primarily aged 16-35.

Experience: My research involved exploring vocabulary related to the themes “Peony” and “Cherry.” I conducted Google searches for relevant words and analyzed subscribed emails to identify trends and effective messaging strategies among other fashion brands. In my analysis of CRM email campaigns, I noticed a trend toward using lifestyle imagery, storytelling, and clear calls to action. As a result, I ensured our emails featured an engaging and direct call to action: “Shop Your Summer Look Now!”

Outcome: The campaign generated a 15% increase in sales for the new collection within the first week of launch, as well as high email click through, and open rates.